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Customer Service

The label printer you choose is a customer service decision

Customer Service

The label printer you choose is a customer service decision

What reaches your customer is a run that does not match last quarter’s run, and shoppers notice this more than manufacturers expect.

By: Mark Lusky

The importance of being earnest

Customer Service

The importance of being earnest

Dysfunctional AI is infesting all types of automated processes, from apps to ordering portals.

By: Mark Lusky

2026 label trends prioritize customer needs, not solely branding

Customer Service

2026 label trends prioritize customer needs, not solely branding

Product branding historically has glorified the product, attempting to make it virtually irresistible.

By: Mark Lusky

Product label due diligence can make or break company reputation

Customer Service

Product label due diligence can make or break company reputation

Solutions lie in a well-orchestrated combination of human and AI processes.

By: Mark Lusky

A refresher course for what consumers want from a brand and often don’t get

Customer Service

A refresher course for what consumers want from a brand and often don’t get

Cultivating trust, likability, and respect was the name of the game then. It still is.

By: Mark Lusky


Customer Service

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